Hidden away on an industrial estate in Bridgend is Who Cult Coffee + Donuts.

I’ve never actually visited Who Cult myself before. I tried to once, only to be told that they weren’t open yet. What bothered me about this was that we arrived at 10:50am. Both Google and the opening times on the door said they were open at 10am but when we approached the door, someone came out to tell us they were opening at 11am. In my hanger, I drove away and got breakfast and coffee elsewhere.

Admittedly, my rage was unwarranted. I was impatient for food, but I feel like they should have corrected their opening hours before hand to save us the journey.

However, with Tom being the best boyfriend, he has delivered me Who Cult donuts on various occasions and they are honestly so delicious. Not only are they vegan, they are light and airy with bright and delicious icing sugar.

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I haven’t had their coffee yet, but Tom says it’s lovely. Also, apologies for the missing donut in the photo on the right. Tom couldn’t wait to eat it so consumed it immediately!

Their store apparently sells Who Cult branded apparel alongside their coffee and donuts. Maybe one day, I’ll pop back to visit in a less hangry stage in the day to get a proper feel of the place and eat more of their delicious donuts.