So the moment I’ve been waiting for has finally arrived… Kat Von D Beauty have released a vegan and cruelty free mascara! Released in the UK on Monday (and due to be released tomorrow everywhere else!), I ordered Go Big Or Go Home online at Debenhams and it arrived a few days later.

Naturally, I had to do an impromptu blog post to let you guys know how it is.

I absolutely love Kat Von D Beauty (you’ll learn this soon enough about me through more of my blog posts!). I couldn’t wait to open the delivery when it arrived. It came in the usual beautifully designed packaging and I couldn’t wait to try it.

The mascara tube itself is quite big, and the brush on the wand is long. It didn’t clump my eyelashes together and was easy to apply. I’ve always found it quite difficult to find a mascara wand that doesn’t always brush across my eyelid as my eyes do bulge a bit.

At £20, it is quite expensive for a mascara, but the price point is in line with other high end cosmetics brands such as Tarte Cosmetics or Urban Decay which aren’t completely vegan.

Today, I got a full days wear with a completed eye look and I’m pleased with it’s longevity. It lasted all day with absolutely no smudging, and it’s not even a waterproof formula!

I’m a big fan and I really love the finished look with all products applied. Admittedly, I wouldn’t normally wear so much on for a day at work, but I’m so pleased that KVD Beauty have at long last come out with a mascara to sit alongside the other amazing eye products they provide. It looks great with their Tattoo Liner and produces a great, bold, impactful look.